Consumer Tech
Retail
Retouching
Sonos
What I Led
INDUSTRY
Creative Stack
Senior Creative Designer
Consumer Technology
Photoshop - Indesign - Adobe AEM
One product story, every format the retail calendar needed.
(01) EXPERIENCE
Brought in as a freelance Creative Production Designer to strengthen the Sonos digital creative team with production expertise spanning photography, layout systems, and campaign execution. Working alongside the PhotoTogether and Photoshop Studio teams, I helped translate product photography into polished marketing assets built for consistency at scale.
(02) context + idea
THE CONTEXT
Sonos needed to sell "The Smart Home Sound System with Amazon Alexa" as one clear proposition, across a full product family — soundbars, speakers, subs — and across whatever placement a retail partner needed next.
THE IDEA
Keep the hero message and product photography identical, and let layout do the adapting. Same clean grotesk headline, same isometric product spread, restaged and recomposed for each format so the family read as one cohesive line, not a set of disconnected ads.
(03) the work
WHAT SHIPPED
Product marketing sell sheets built around Sonos's full hardware line — soundbar, sub, and satellite speakers — composed as a single isometric product spread with clean, confident grotesk typography matching Sonos's own brand system.
HOW IT GOT DONE
Same photography, same message, restaged into a second full layout variant to fit a different placement — proving out the product line's story could hold up across formats without a full creative reset each time.
Additional Work
50+
Product Images Produced
20+
Campaign Layouts
3
Cross-functional Creative Teams
End-to-End
Photography to Production