Beverage
Packaging
Fever Tree
What I Led
INDUSTRY
Creative Stack
Senior Creative Designer
Beverage
Adobe Creative Cloud, Figma, Midjourney
A co-branded ad that had to survive being cut, folded, and hung on a shelf.
(01) EXPERIENCE
The work spanned both packaging and campaign — building the structural dieline for Fever-Tree's retail packaging alongside the print, out-of-home, and digital assets that carried the same brand system into market. Each piece had to hold up at a completely different scale than the last, from a label on a shelf to type on a billboard, without the logo, color, or brand voice ever drifting off-model.
(02) context + idea
THE CONTEXT
A co-branded campaign pairing Fever-Tree Citrus Tonic Water with Patrón Silver Tequila — "crafted to perfectly complement" — needed to work as a straightforward print ad and as a physical shelf-talker that would actually be die-cut and hung on liquor store shelving.
THE IDEA
Two premium brand marks, one shared moment — a poured drink, garnished, condensation on the glass. The layout had to hold both logos with equal weight without either brand reading as the guest at the other's party.
(03) the work
WHAT SHIPPED
A full-bleed lifestyle print ad pairing product photography with co-branded messaging, built to hold two premium spirit brands' visual identities in balance — same warm outdoor lighting, matching typographic treatment for both logos.
HOW IT GOT DONE
The same creative also had to become a physical object: a repeating die-cut shelf-talker panel, built to exact production specifications with crop marks, bleed guides, and certification badges (Non-GMO Project, Drinks International) placed to survive the die-cutting process without getting trimmed off.
Additional Work
Packaging + Campaign
Dieline, Ads & Brand Work
3
Channels: Print, Out-of-Home, Digital
Full-Funnel
From Shelf to Street to Screen
Freelance
Production & Creative Design Partner