Sports Betting
Creative Operations
Automation
DraftKings
What I Led
INDUSTRY
Creative Stack
Sr. Production Design Manager
Sports Betting / iGaming
Storyteq • Adobe Creative Suite • Figma • Print Automation • Campaign Systems • Compliance Production
Turned 200+ manual mailer builds into one automated system
(01) EXPERIENCE
Joined DraftKings during a period of rapid growth to strengthen the production infrastructure supporting one of the industry's highest-volume marketing organizations. Partnering with designers, marketers, developers, media teams, and print vendors, I helped transform complex campaign execution into scalable production systems that could support continuous launches across every customer touchpoint.
My role extended beyond producing assets. I developed templates, standardized workflows, automated repetitive production tasks, and introduced systems that allowed creative teams to maintain consistency while dramatically increasing output. Every improvement reduced friction between idea and launch, making campaigns easier to scale without compromising quality.
(02) context + idea
THE CONTEXT
DraftKings runs constant sportsbook promo campaigns — NFL, NBA, UFC — each needing hundreds of location and audience variants under strict gaming-compliance rules, on a launch calendar that doesn't move for design.
THE IDEA
Stop hand-building every variant. Treat brand safety as engineering: lock every field Legal and Compliance must approve, leave flexible only what actually changes — athlete, odds, market — and let one master file generate the rest without gambling on production time or compliance risk.
(03) the work
WHAT SHIPPED
400+ high-profile athlete photo composites retouched and directed annually, alongside campaign creative, print, OOH, and app store assets — built to hold up at premium quality across every placement.
HOW IT SCALED
Architected a Storyteq-based creative automation template: locked brand-safe fields, flexible copy/odds/athlete fields, and a QA checkpoint before anything shipped — turning one master design into 200+ compliant variants per campaign cycle.
Additional Work
200+
Campaign Variations Standardized
50%+
Print Production Time Reduced
4
Creative Disciplines Connected
End-to-End
Production Systems Ownership