Retail Space
Multi-language
Abercrombie & Fitch Co.
What I Led
INDUSTRY
Creative Stack
Sr. Production Designer
Retail / Fashion
Adobe Creative Cloud, Figma, Midjourney
Dozens of formats. One global launch window. Every time.
(01) EXPERIENCE
My role extended beyond producing assets. I developed templates, standardized workflows, automated repetitive production tasks, and introduced systems that allowed creative teams to maintain consistency while dramatically increasing output. Every improvement reduced friction between idea and launch, making campaigns easier to scale without compromising quality.
(02) context + idea
THE CONTEXT
Abercrombie & Fitch runs constant seasonal drops across four sub-brands, each needing the same core creative live everywhere — retail signage, digital screens, social, eCommerce — on a global launch calendar spanning multiple markets at once.
THE IDEA
Design once at the highest common resolution, then own the adaptation. Treat every retail signage size, social crop, and eCommerce banner as a translation problem, not a redesign problem — so nothing waits on a second creative pass.
(03) the work
WHAT SHIPPED
Seasonal campaign assets across digital, social, retail signage, and eCommerce for a globally recognized fashion brand — spanning Abercrombie & Fitch, Hollister, Gilly Hicks, and Social Tourist, from in-store promo screens to product marketing.
HOW IT GOT DONE
Adapted a single creative concept into dozens of production-ready formats and specifications per campaign — retail signage, digital screens, social crops, eCommerce banners — delivering fast-turnaround variations against tight global launch deadlines across markets.
Additional Work
8+
Languages Localized From One Master Template
1
Master Campaign, Every Market
Multi-Region
Campaign Adapted for Global Rollout
End-to-End
Localization & Template Ownership